Category Archives: Craig Johanson CMO ViiVA

This article was written in 2014 by John Rampton… and although many of his points are accurate today, there is a lot of talk about intermittent fasting these days and actually skipping the traditional ‘timing’ of breakfast….but NOT the nutrition.

How does THIS come into play if you decide to SKIP breakfast on one of your intermittent fasting days? I can tell you what I will do IN MY life on those days!

For me on those occasional days, I’ll simply have my nutritious BREAKFAST PROTEIN SHAKE at a later time!

SCROLL DOWN TO THE BOTTOM and click on the video link. You’ll see what VIIVA has that will make all of our breakfast meals more enjoyable, easier, quicker and more nutritious.

First let’s see the benefits of eating breakfast, as stated below. Then we’ll offer a new ‘twist’ on the subject and share a solution that VIIVA is addressing on this very subject matter.

Chances are you’ve heard many times in your life that breakfast is the most important meal of the day. And over the years, there have been countless studies attempting to prove–and even disprove–this advice, and to determine the consequences if you miss out on this meal.

So, what is the truth? Is breakfast really that important? In short (no surprise), yes it is. Should you skip breakfast? Probably not, unless (as mentioned above, you are doing intermittent fasting. In which case, simply enjoy your breakfast shake, at a later time.)

Breakfast is:

1. Good for Your Overall Health

There have been numerous studies over the years that have shown that eating breakfast frequently is beneficial for an individual’s health in several different ways. For example, Harvard conducted a 16-year study of 26,902 American men aged 45 to 82 and found that those “who skipped breakfast had a 27 percent higher risk of CHD compared with men who did not.” In other words, these men were susceptible to heart attacks because of coronary heart disease associated with bad sugar levels.

Other research has found that eating breakfast can decrease the risk of type 2 diabetes in women and reduces obesity because it limits mid-morning snacking. Of course, this doesn’t mean that you can eat an unhealthy fried dish every morning; it means that eating a well-balanced breakfast is just plain good for your health. Heck, forget well-balanced–just toss down a dish of cereal….. (NO don’t do that! Enjoy a healthy protein shake with customized nutrients instead!)

2. Improves Your Memory

Another area of research has focused on the relationship between breakfast and short-term memory. One study released in the Journal of Adolescent Health of 319 adolescents (aged 13-20 years) found that “high energy intake from breakfast had a beneficial effect on immediate recall in short-term memory evaluated on the whole sample.” (YOU ARE GOING TO LOVE THE CUSTOMIZED BREAKFAST OPTIONS BEING OFFERED BY VIIVA! Some will be designed for enhancing your memory, some for getting GREENS in your diet, some for energy, some for mood enhancement etc.)

There was also a study released in the Journal of Physiology and Behavior that discovered that eating breakfast, such as oatmeal, improved the spatial and short-term memories of elementary school children.
While these studies looked at children and teenagers respectively, it’s believed that eating breakfast can improve short-term memory in adults as well.

3. Boosts Energy

According to a 1999 study published in the International Journal of Food Sciences and Nutrition, consuming a breakfast high in fiber and low in carbohydrates will make you feel less tired during the day.

When your breakfast consists of items like whole-grain breads and cereals–which should provide at least four grams of fiber per serving–you’re fueling your body for the entire morning. If you are a high caffeine user, consider getting a protein into your body at breakfast, so that your caffeine has something to bind with for maximum energy. (Make sure you avoid fast food cereals that are full of empty calories and sugar!)

4. Improves Your Mood

A 1999 study in the Journal of Physiology and Behavior of 144 volunteers found that those who had breakfast cereal prior to the test sessions arrived in a better mood and were even calmer following the sessions than those who did not. In short, having these vital nutrients every morning can help make you more positive. (New studies show that breakfasts with a protein base (whey or plant based protein powder for example) are actually healthier for you! A quick and ideal solution would be a protein base shake with healthy carbs and the ability to customize to the person’s nutritional needs. Mom’s need a different set of nutrients than children, than athletes, than seniors, etc.)

No matter what age you are, eating breakfast every morning will make you feel less restless and irritable.

5. Consumes More Nutrients

Since most of us are on the go most of the time, it can become extremely difficult to eat a well-balanced meal. However, if you have the time every morning to eat breakfast, you are probably making sure that you also have the chance to consume important nutrients. (Once again, a quick SHAKE with the ideal nutrients could be the perfect solution in our fast paced life.)

According to research published in the journal Nutrition Research and Practice, those who eat breakfast daily are consuming beneficial nutrients like calcium and fiber.

6. Helps Burn Calories

Whether you’re dieting or not, breakfast is a great way to help burn those unwanted calories. By consuming smaller meals throughout the day, you’re increasing your body’s metabolism. In fact, research conducted by Harvard of 17,000 men discovered “that those who frequently have breakfast consistently weighed less than those who rarely or never ate breakfast ” (This is being debated by new science and those in favor of a Keto lifestyle or ‘diet’ suggests that a healthy protein based ‘shake’ would actually be more useful to the body and maintaining health as well as your ideal weight, than the ‘average cereal’ being consumed today.)

7. Improves Concentration

This shouldn’t come as a surprise since breakfast has already been found to improve energy and short-term memory. Research has discovered that eating breakfast also boosts concentration. In a 2008 issue of Indian Pediatrics, it was found that “middle-school students who ate breakfast every day had better attention, concentration, memory, and school achievement than those who consumed breakfast only sometimes or never did.” During sleep, the main source of the brain’s energy, glucose, decreases, hence the help from breakfast.

Recent research explains that eating a healthy breakfast–such as eggs, oatmeal, yogurt, and fruit–keeps “blood sugar levels steady and allows optimal cognitive function throughout the day.” (Once again for a quick breakfast, a new solution for people of all ages, is a protein based shake!)

It does take a little forethought and you may have to plan three extra minutes in the morning, but if you want to improve your health, memory, mood, concentration, and energy level, start eating a healthy (or mostly healthy) breakfast every morning.

NEWS in 2019: ViiVa Global is addressing the TOPIC of BREAKFAST and will be known as the Breakfast Company by their innovative products that will be available, first quarter of 2019. The science and nutrition is UP TO DATE and CUTTING EDGE.

While the information above is useful, check out how VIIVA is addressing this important meal and how YOU can enjoy it in the very near future. info@DaveandJoy.com to learn WHEN and HOW you can purchase.

Ready to know more? Be a part of this new revolution? www.DaveandJoy.com.

Dave and Joy/ViiVa Leaders and Trainers (Currently Tavala, soon to be ViiVa)

802-846-7530

info@DaveandJoy.com

www.DaveandJoy.com