The dangers of BVO
Manufactures us BVO to make many soft drinks look better. It assists in not having the ingredients separate and look better on the shelves.
Many countries of Europe, Japan and others have outlawed the use of BVO(originally developed as a fire retartand for children’s stores. WHAT ?
According to Wikepedia, BVO is vegetable oil that has had atoms of the element bromine bonded to it. Brominated vegetable oil is used to stabilize citrus-flavored soft drinks. Its high density helps the droplets of natural fat-soluble citrus flavors stay suspended in the drink. BVO has been used by the soft drink industry since 1931, generally at a level of about 8 ppm.
Excellent article here on BVO
PepsiCo cuts flame retardant BVO from US Gatorade but not Mountain Dew
A 16-year-old student is claiming victory after PepsiCo announced it will remove emulsifier Brominated Vegetable Oil (BVO) from Gatorade in the US, but the firm says it will continue to use the patented flame retardant in Mountain Dew.
Saw this 16 year old girl who started this push on Dr.OZ today(1-30-2013)
Brominated Vegetable Oil: Industry Statements on BVO
Below is a statement on behalf of the FDA:
“The FDA understands that some consumers may have concerns about brominated vegetable oil (BVO) in food products. Based on its review of the science, the FDA has determined that BVO is safe and presents no health risks at the permitted level of 15 parts per million”
For more information, visit fda.gov.
Below is a statement on behalf of the American Beverage Association:
“The current conversation surrounding brominated vegetable oil is more sensational than substantive. Brominated vegetable oil or BVO, which is used in some beverages, improves the stability of the beverage by preventing some ingredients from separating. It is a safe ingredient permitted by the FDA and is listed on the ingredient statement when present in a beverage. Importantly, consumers can rest assured that our products are safe and our industry adheres to all government regulations.”
For more information, visit ameribev.org.
Below is a statement on behalf of PepsiCo, makers of Gatorade:
“Gatorade prides itself in having deep relationships with consumers and athletes. As standard practice we constantly evaluate our formulas and ingredients to ensure they comply with federal regulations and meet the high quality standards our consumers and athletes expect – from functionality to great taste. We’ve followed these principles and guidelines since Gatorade was invented in 1965.
We appreciate Sarah as fan of Gatorade and her concern has been heard.”
For more information, visit pepsico.com.
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BVO